Adam Caudill

Security Leader, Researcher, Developer, Writer, & Photographer

The Schwag Has Shipped

Valleyschwag has shipped the second issue of their bundle o’ schwag to approximately 1,500 subscribers, up from 50 for the first issue. The growth is amazing, and so is the money involved. This month they should have seen somewhere around $21,500 in gross revenue.

For a part-time project where you are just mailing out free stuff, $22,000 a month is not bad at all. There are of course a number of expenses, but this is what’s important: this is an innovative business model that really works. How well it would go in other industries, I don’t know, but after seeing the popularity of the Kings o’ Schwag, I’m sure we’ll see similar attempts in other industries.

Adam Caudill

About Me

Security researcher, engineer and software developer with more than 20 years of experience.

Work: I primarily focus on application security, usable security, secure communications, and cryptography. I build and lead strong and dynamic teams, who cover all facets of security and privacy.

Writing: I write about my research, security in general, development and software design, and leadership through my blog, essays, and various publications. I also engage in some creating writing when I can.

Photography: I am a purist fine art photographer, working primarily in black & white, and focused on sharing new perspectives of the world. Limited edition prints of my work are available on my online gallery. I also have a background in photojournalism, and volunteer in this field when I can.

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