While working on the list of tools and services to write about as part of my Start-up Tools series, Get Satisfaction has been the hardest to decide on. After a lot of reading, I decided against recommending it, though I had to write about it because so many companies have opted to use it.

Get Satisfaction is a great concept for the most part – what it boils down to is a specialized forum service for your customers to discuss issues and ideas about your products. But it’s not quite that simple, as your customer can create a site with them in your company’s name, without your knowledge as 37signals found out – (and they weren’t happy about it). The article by 37signals goes into length about the issues surrounding the service, so I won’t repeat them all here – it’s well worth the time to read if you are thinking about using the service.

While they do offer a rather anemic free version, if you want anything useful you’ll have to shell out for one of the paid versions which start at $99/month. That’s $1,188 per year, which for most start-ups would be among their top expenses.

While they have made some changes to reduce the mafioso feel that many complained about, however the feeling that you have to participate if you care about customers still lingers. With prices ranging from $99 to $899 a month for what amounts to little more than a forum service – it’s simply too expensive for many start-ups.

While I understand that they are in business to make money just as I am, my budget is still very tight and there are many other needs fighting over that same money. Supporting customers has to be the top priority, but is this really the best way to achieve that?

To me it seems that money may be better spent on hardware upgrades to make our servers faster or some real analytics to make sure our web sites are as easy to use as possible. While the service has some nice benefits, spending over $1,100 a year for access to a locked-down forum just doesn’t make business sense.

Oh, and do you want it to match the look and feel of your web site? We’ll for that you have to upgrade to their top plan at a whopping $899 a month. Yet themes are a basic feature of virtually all forum systems.

For me, I think I’ll give bbPress a shot – it’s free, open source, and easy to use – then I’ll take that $99/month and find better ways for it to serve my customers.

When it comes to small business project management, Basecamp by 37signals has been the king of the hill for some time. Now though, there is an exciting new player in the field: Open Atrium. It’s a Drupal based open source project management system somewhat like Basecamp, though with many more features.

Open Atrium is new on the scene, with beta 1 being released just 4 days ago – though it’s already rather polished and seems to work well. While there are some hiccups with the installer and a disappointing lack of documentation, it’s still very easy to install and takes only a few minutes to get running.

It has all the major features that you would expect, plus a few extras such as a twitter-like shoutbox system. Here are the highlights:

• Blogging
• Calendar
• Dashboard
• Document Storage
• Task Management

Being open source and self-hosted adds some nice benefits; unlimited customization, full control of your data, and my favorite: can be installed on a non-public web server. Having you project management system sit behind a VPN is a great way to avoid data leaks and embarrassments.

I’m still debating which is best, Basecamp or Open Atrium – but if you want to save some money, Open Atrium is worth looking into.

Good developers need good tools, it’s simple as that. If you are building software for Windows, the only real option is Visual Studio. The down side to Visual Studio? The $1,200 starting price tag. While Microsoft is now providing the free Express editions, these are aimed more at hobbyists, not serious developers.

Microsoft thankfully is here to help: If your company is less than three years old and has less than $1 million in annual revenue, they have a program to give you all that you need. BizSpark provides the key tools and technologies to get your start-up moving without impacting your budget.

The BizSpark program provides Visual Studio Team Suite + MSDN Premium for your developers (up to 25),  plus production licenses for software like Windows 2008 Server and SQL Server 2008. Unlike Microsoft’s other start-up helper Empower, there are no requirements that you use certain technologies or pursue any certifications.

While Empower does provide licenses for things such as Office for employee use which BizSpark does not, BizSpark more than makes up for it in the production server licensing.

For a start-up with little funding (normally what the founders happen to have in the bank), building for the Linux platform using MySQL and Ruby on Rails can be very tempting. Now with BizSpark the money takes a back seat (at least for the first three years), and the technologies can compete on a level playing field.

Over the next few weeks (and months) I’ll be posting a series of articles on the tools and services that start-ups can use to make their business both more efficient and more profitable. This is aimed at ISVs (both micro and close to micro) though most of this should apply to any technology startup.

When you are starting a business, there are many important considerations with anything you use, here are the keys points I’ll be looking at:

• Expense – This is probably the top requirement. Budgets tend to be quite limited, and there are always too many demands on what budget is available.
• Effectiveness – It has to work; when running an ISV you simply don’t have time to waste. There is software to build and a business to run – there’s no time to waste on things that don’t work.
• Power – Just because you’re running a small business, doesn’t mean you have to miss out on the power and features available to significantly larger business.
• Flexibility – ISVs have a great benefit over larger businesses; agility. The very nature of smaller businesses give them a great ability to adapt to change – and the tools and services they use should be just as flexible.

There are many great resources out there – the challenge is digging through the clutter.

Posts so far:

• Start-up Tools: Microsoft BizSpark
• Start-up Tools: Open Atrium

I’ve been a fan of Patrick’s blog for some time now, and one of his recent articles, Things You Shouldn’t Worry About, really shines. While I can’t agree with everything, most of the points really make sense. If you run an ISV, or are thinking about starting one, I highly recommend that you read this, it’s well worth it.

For those looking to get into the startup/ISV scene, Paul Graham’s latest work is a great read. The 18 Mistakes that Kill Startups takes an interesting look at some of the larger issues to avoid while forming a new company. Personally, I’d call this one a must read.