Valleyschwag has shipped the second issue of their bundle o’ schwag to approximately 1,500 subscribers, up from 50 for the first issue. The growth is amazing, and so is the money involved. This month they should have seen somewhere around $21,500 in gross revenue.
For a part-time project where you are just mailing out free stuff, $22,000 a month is not bad at all. There are of course a number of expenses, but this is what’s important: this is an innovative business model that really works. How well it would go in other industries, I don’t know, but after seeing the popularity of the Kings o’ Schwag, I’m sure we’ll see similar attempts in other industries.
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[...] Valleyschwag has delivered! There for a couple days I was worried as the middle of the month went by without a word, but on Friday, word went out that the schwag shipped. And today, just four days later, it has arrived. [...]
[...] I've been both a subscriber and fan of Valleyschwag since it was launched, that is, until yesterday. And not by my choice mind you, they canceled everybodies subscription. When the second issue was shipped in late May, they reported having over 1,500 members each paying $15 a month for the service. I can only guess what the subscriber count would look like now, after having a few months to grow. [...]